There are a couple of ways to entrepreneurs to make blogging profitable . The most common way it to sell companies and brands advertising that can reach and target that blog's readers. The other way to make a blog generate money is for a single brand to improve its image using the blog to interact and have a positive influence on its audience as consumers to appreciate their brand. The income potential for both types of blogs is high, even more so if the blogger has a kick for marketing.
If the goal of your blog is to make money from selling advertising, You can recruit sponsors or brands who may want to place ads on your website by either employing someone else do all of the legwork or you can put in extra effort to do the work yourself and avoid having to split the revenue
If you opt to employ experts for the sponsorship, you can look into tapping Google's AdSense program. This program has many advantages, and it requires very little effort from the blogger or webmaster to do the needful and start seeing the profit. However, you will find that there is cost to going this route and you won’t be able to optimize your earnings from your blog.
Meanwhile, if you decide to sell advertising directly to companies and invite them to place banner ads or promote sponsored links on your blog this will require a little bit more effort and time. But the results will prove worthwhile the effort you put in. If you have a healthy and wealthy network in the industry related to the content your cover, you may want to explore doing the work yourself.
People who have a kick for sales and marketing often make quite a bit of money renting blog space as ad space for interested companies.
However, the challenge of going this route is that you need to have quite a large number of followers on your blog before you it can be considered as good space for advertisers. This can mean that you have to put in time, a number of months of work before you start to make a profit from your blog.
A lot of established companies are now tapping blogs for a more effective reach of their target market and expanding their reach. This has made blogging a more lucrative business. Companies use blogs as an extended reach or representation of their brand or corporation. Often, companies employ an experienced and established bloggers to construct a blog that is designed specifically to attract customers and to create positive consumer perception of their brand. Even writers who had no intent to make money blogging have been approached by companies and presented generous offers for this purpose.