There’s no doubt 2018 has been a fun year when it comes to affiliate marketing. But as we enter 2019, it’s the right time to think about what the new year is going to bring to those who’ve decided to invest in this industry. Just like in every other field, we can expect some old affiliate trends to stick around a little bit longer and some new trends to emerge. So, what affiliate marketing trends should you keep an eye on in 2019? Read on to find out.
Review sites still doing well
In 2019, we can expect review sites to keep doing extremely well. The reason why these websites have proven to be successful is because when an internet user is searching for a review, it means they’re just inches away from making a purchase. With just a little push, they could end up pulling out the wallet. So, in case this is the year you plan to get into affiliate marketing, starting a review site is something you just can’t go wrong with.
Affiliate agencies gaining more attention
It takes some skill to execute an affiliate marketing campaign correctly. That’s why many companies that are looking to make money through affiliate programs, often end up turning to experts in affiliate marketing. These agencies did quite well last year and it seems like 2019 is going to be an even better year for them. That’s also why we can expect even more affiliate agencies to be launched in the next twelve months. If you’re thinking about starting a business, this could turn out to be a smart idea.
Focusing on images, videos and live content
While written word may have ruled the world of affiliate marketing in the past, it seems like images and video content are becoming more relevant. Marketers are now able to get as creative as they want when promoting products or services and that’s why images, videos and live content are gaining relevancy. By branching out, you might just be able to expand the list of affiliate programs you’re able to join.
Optimizing for voice search
We live in the age of smartphones and more and more people are browsing the web using voice search. And with phone assistants such as Siri, we can only expect this trend to continue. This can have a big impact on affiliate marketing businesses as they’ll need to focus on more natural speech patterns when running SEO campaigns. If you’re running this type of business and you want to stay relevant in 2019, you might want to optimize for long-tail keywords as well.
More e-commerce businesses entering the industry
E-commerce businesses have already started to enter the affiliate marketing industry, mostly because they needed more ways to generate leads. Many of them have launched their own affiliate programs and this is something to look for in 2019 if you’re running an affiliate marketing business. Ideally, you’ll be able to connect with at least a couple of e-commerce merchants and promote their products on your website.
The number of affiliates increasing
If 2018 has taught us something, it’s that you can make money by launching an affiliate marketing business. This didn’t go unnoticed and we can expect to see more people getting into the world of affiliate marketing. If this is something you decide to do, the best way to do it is to choose a niche and look for best affiliate programs you can join. For example, you can become a casino affiliate and work with companies that specialize in online gambling.
More trust between publishers and affiliates
One of the worst things a company can do is fail to pay their affiliates the way they’ve agreed to. No matter if we’re talking about not paying them on time or lacking transparency, this can hurt their marketing ambitions quite a lot. In order to make sure this doesn’t happen to them, these companies will start looking for ways to form strong relationships with their affiliates. This is good news for anyone running an affiliate marketing business.
Emails still being used
Many people believe that the days email are numbered but when it comes to affiliate marketing, this isn’t the case. The reason behind this is that affiliates can use email to get in touch with people who have previously shown interest in their content. For instance, if you have a list of people who bought a product or service you’re promoting, you can use email to re-invite them to your page and have them make another purchase.
Even more data
With technology constantly advancing, affiliates can now collect more data that can later be used to enhance their approach. It’s safe to say that in 2019, affiliate businesses will keep track of each click on their website and try to collect even more data while doing so. As a result, we should see affiliates showing increasing their leads and making more profit. If you’re just entering the industry, make sure you invest in data analytics that can help you improve your operations.
Influencers gaining popularity
For sure, influencers have completely changed the way marketing works. Consumers trust micro-influencers a lot more than they trust celebrities and this could have an impact on affiliate marketing as well. Such changes in the world of marketing could see affiliate businesses try even harder to produce quality content in order to gain trust of their readers. Not only this, but large companies will work with more low-profile affiliates in order to attract more people to their products or services.
Anyone who’s able to produce quality content may want to think about entering affiliate marketing industry. Why? Well, as you can see above, technology is making it a lot easier for content producers to both join affiliate programs and attract people to their content. While the 10 trends we talked about earlier are going to dominate in 2019, we could also expect to see something completely new enter the industry and have a huge impact on it.