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Referral marketing for e-commerce The rapid evolution of devices and free access to the Internet from any place are the main factors influencing the formation of marketing trends of the future. In early 2015, mobile traffic bypassed the computer traffic. It led many companies to take a different look at …

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Starting an eCommerce platform in Nigeria is not easy! At a minimum, anyone going into it will have to deal with the following issues 1. Setting up a website including domain names, SSL, servers etc 2. Sourcing for products to sell 3. Work out logistics with shipping companies 4. Deal …

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Even though it would be absurd to claim that the price of the product is all there is to its success of a business, it is definitely one of the most important factors determining how well it fares on the market. The greatest customer service, most brilliant marketing effort and …

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